6 Reasons Why You Need a Digital Media Strategy

Companies need a digital marketing strategy to guide them in achieving their goals of an increased brand awareness, helping customers find directions to the storefront, increased visits to the website, and an overall increase in sales.

Each company will have different specific goals in mind, but most are trying to achieve growth by reaching more consumers and convincing them to purchase. To do this effectively, you have to take advantage of all the most valuable marketing resources and technologies, and in the modern world, the internet tops that list. This makes every business in need of digital marketing. It’s necessary you understand the benefits of digital marketing for businesses, which include:

1.  Affordability - Digital marketing is typically considered less expensive than other marketing techniques.  There are plenty of marketing tactics that won't blow your small marketing budget. It takes time, research and out-of-the-box thinking to market your business on the cheap.

2.  Mobile Access - Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.  Mobile is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device. From opening an email to visiting your website to reading your content, it's all accessible through a small mobile screen.

3.  Expansion - Market expansion potential is potential to which a business can be increased in a market. Market Expansion is a strategy of expanding the market size by focusing on different segment of consumers. The potential of a market expansion strategy depends on the size of the market that a business is trying to enter.

4.  Engagement - Engagement marketing is the use of strategic, resourceful content to engage people, and create meaningful interactions over time. In a society where people see about 3000 messages every day, consumers are learning to tune them out.  Your task is getting them to tune in.  

5.  Tracking - Marketing tracking helps a business to measure the satisfaction of customers, the brand's identity, and the opinion of new products or services, as well as the success of your promotion.  If you aren't tracking, you are not marketing. When you market on a website or other page you have access to analytics on your customer visits.

6.  Authority - Authority Marketing is the strategic process of systematically positioning your brand as the leader and expert in their industry, community, and marketplace to command  influence over all competitors.  Leveraging your knowledge to gain authority and making  your brand the first that is thought of in your industry or field.  

The benefits of digital marketing for businesses include:

Access to consumers who rely on their mobile phones or do all their shopping online.

The ability to speak with authority on topics related to your product or industry.

A chance to engage with influencers, earn their respect and get them to endorse your company.

Opportunities to incorporate multiple types of media into your marketing.

The ability to track customers’ purchase journeys.

Not only will these things help establish your name in your industry, but it can boost your revenue as well.

If you’re ready to take marketing  to the next level, but unsure if you have the time or knowledge to accomplish it, contact us at 334-648-6542,  godigitalwithdonnia@gmail.com or visit our website at www.godigitalwithdonnia.com.

We're ready to partner with you and Transform Your Dreams Into Real World Campaigns.